The man perhaps better known as Pac-Man has shown there is certainly cash to be made for brands with a Chinese stamp in the west, even though there are huge concerns about an impending trade war.
Pacquiao with an estimated net worth of over $190 million dollars.
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Box, celebrity and politician, Pacquiao launched his boxing-wear line with the help of Anta Sports, a Chinese sportswear brand that has a logo which looks a little like the famous Nike swoosh. When you look closely however you’ll see that it clearly isn’t Nike, proving that Chinese brands still have major staying power in the West, despite whatever economic and political crises might be raging currently. The Pac-man line has sold in huge amounts in the US, but it’s not just Pacquiao who has a hand in it, with other big named sports starts helping out too.
Klay Thompson, Golden State Warriors star, hit 10 three-pointers recently, wearing a pair of the KT4 line of Anta sneakers. To tie in with this achievement, the company has announced a new line of sneakers to be released, just before the NBA All-Star Weekend. There’s a reason he’s known as ‘China Klay’ overseas!
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China is a huge market and companies that choose to launch products that usually find great success. The looming grey cloud of a trade war has put some companies off, but it certainly hasn’t stopped Chinese countries trying their best for success in the west, as Anta proves. The profits can be huge, even though the economic situation may be slightly dicey.
For the future, however, the chances are that the world will see far more sportswear brands hailing from China. Which will see them making their mark in western countries. With huge stars like Pacquiao helping to push awareness overseas, it’s impossible to see any other outcome besides success.
Check out Anta website here: